A shopper profile is a description of a customer’s or a group of customers’ shopping preferences, behaviors, and purchasing patterns. In essence, every shopper has a unique shopper profile since they all shop differently. One consumer may choose to browse carefully, whilst another could stick to a list and come and go. Customer profiles describe the many sorts of customers and what ultimately influences their choices and purchases.
By customizing the shopping experience at your business to meet the demands of each consumer, you may enhance sales by getting to know your customer’s buying habits.
Here are nine different categories of retail clients, along with some basic traits and suggestions for meeting their demands.
The cheap shopper, also known as the bargain hunter, is searching for a bargain. These intrepid customers are encountered by most firms. They are prepared to purchase if it’s a good deal since they are equipped with discount and promotion codes, coupons, and shop sale fliers. No discounts, deals, or special offers? These buyers won’t purchase until they believe they are saving money and the pricing is reasonable.
Needs of The Bargain Hunter
Bargain Hunter needs to find bargains. If people make a purchase, they must believe they are saving money. Consider including rewards programs with savings and discounts in your entire pricing plan since these customers enjoy them.
How to Win Over the Bargain Hunter
Most of the time, our bargain hunters don’t have any brand or product loyalty. These consumers will wait, browse about, and compare costs since the most significant factor in determining whether or not to make a purchase is price.
Following are some methods for attracting bargain hunters:
- Organize sales predictably: Some stores have sales events for a certain period on a set day of the week (e.g., every Sunday from 1:00 to 4:00 pm).
- Use price-promotional (promo) tactics: This covers discounts, buy-one-get-one (BOGO) pricing, gift-with-purchase promotions, and bundling of goods.
- Implement anchor pricing: To demonstrate that your pricing is competitive even without a discount, including the manufacturer’s recommended retail price of the item next to your price.
- Throw sales to get rid of seasonal or end-of-year inventory: To generate sales and create a place for new inventory, promote these deals broadly.
- Offer moment-limited flash deals: Host them on a day or days when there is often little activity. Offer discounts on all items purchased by customers to attract bargain hunters.
- Create incentive or point systems: That provide instant cash, discounts, and coupons.
You should be able to improve sales with Bargain Hunters using these tactics.
If you own a physical business with a lot of foot traffic, you are certainly extremely acquainted with customers who are “just looking.” Customers who are browsing or meandering about a store are not always trying to buy anything. Most often, they merely chance to pass by your business and are perusing what you have to provide.
The typical browsing client is driven to buy based on an emotional connection or an experience. For instance, a customer could stumble across a candle that smells like something from their youth. Or they could spend an hour discussing a pricey cheese with a salesperson before purchasing it since they are familiar with its history and have become attached.
In gift and souvenir shops, boutiques and clothing stores, bookstores, and any kind of hobby shop, browsing customers are particularly prevalent. They might be passing the time. Think about how you might create a particular or emotional atmosphere in your business without disturbing the customers who are just browsing.
How to Promote to Browsers
Making them feel welcome, fostering an easy and enjoyable shop experience, and being accessible in case anything occurs are the finest things merchants can do to cater to the browsing consumers, but ultimately leaving them alone is the best course of action. Market your products so they tell a narrative or create a link without your intervention and make it evident to attract the browser.
When interacting with clients who are browsing, merchants should:
Offer a sincere welcome: Pushy sales techniques don’t work well with browsing consumers, but it doesn’t imply you should ignore them. When a client is “just looking,” greet them, offer to help, and let them know about any specials or promotions.
Establish a welcoming shopping atmosphere: Store owners should pay particular attention to the lighting, music, cleanliness, and general appearance of their space. In a store that is tidy and welcoming rather than harsh and disorganized, wandering consumers are more likely to spend time (and potentially make a purchase). For illustration, consider Anthropologie. There is plenty to look at, lovely merchandise, and a simple layout in this shop, making it perfect for browsing.
Create a useful shop layout: The layout and signage of your business will function as the main road map because browsing clients won’t be dealing with store employees directly. Make sure that the most well-liked, lucrative, and best-selling goods are displayed.
Offer little trinkets and portable items: Small presents or fashionable things might nonetheless capture the eye of customers who are just browsing. Create a collection of attractive, portable objects as well as plain signs outlining the advantages of the product. Since browsers are often on the go, selling them on tiny items that they can bring with them will be simpler.
Invent product narratives: Market your items such that they have a narrative and are seen as more than just commodities. Make displays that demonstrate how your items may satisfy a need or want and fit into the lives of your consumers.
Allow for independent shopping: Give visitors the room they need to browse. So that you don’t have to interfere with their shopping experience, make sure they can discover all the answers to their inquiries without consulting an associate. Label everything, put directions and answers to commonly asked questions on fliers and posters, and make sure your business is easy to find.
Showrooming Before making an online purchase, customers visit brick-and-mortar establishments to inspect and try things. This kind of shopper is commonly seen inspecting furniture, beds, major appliances, and other pricy products.
These clients like using the in-store experience to gain a sense of the product, investigate its pricing, and give themselves confidence that they are choosing wisely. For small companies, showrooming may be an issue since people won’t buy from them even after seeing the goods and asking questions about them in the shop.
The Needs of Showrooming Shoppers
Showrooming Customers who want to purchase a product online want to physically handle it first. To save time and money, people should view, touch, and inspect the goods to make sure they know precisely what they will get before purchasing them online.
How to Win Over Showrooming Customers
You must simplify the purchasing process for the showrooming shopper since they want assurance.
Following are some strategies for attracting showrooming shoppers:
- Specialized or distinctive goods. Customers won’t have the choice to shop online if they can only buy your products in person. Think about offering bespoke goods or products from nearby vendors.
- Utilize a loyalty program to provide discounts or free merchandise to customers who make purchases from you.
- Give customers the chance to customize select things with free engraving, monograms, or other alternatives.
- Make sure your website is user-friendly. Customers may choose to make their purchases from you later on the internet if they are pleased with your products, business, and employees. Your showrooming shopper may match your online shopper’s profile.
- Offer to match prices. The Showrooming Shopper’s decision-making is heavily influenced by price. They will feel certain they are receiving the greatest deal by purchasing from you if you promise to match a lower price that has already been set.
The Consistent Client
Do you have any preferred clients? If you do, they are probably repeated nice customers; you may even give them a hearty welcome by name. Loyal customers are crucial since they have the potential to be profitable and make frequent purchases.
Needs of the Consistent Client
Your devoted customers like being treated like royalty. They like it when you call them by name or put goods aside that you believe would appeal to them based on past purchases.
How to Win Over a Repeat Client
Your firm benefits from having loyal customers. Give them attention and extra loyalty rewards to make them feel valued.
Other strategies for attracting devoted clients include:
- Treating them like VIPs daily and arranging VIP events with exclusive incentives.
- Create a loyalty program with VIP tiers that provide more prizes to encourage customers to return and remain devoted.
- Create a referral program to motivate your repeat customers to tell their friends, family, and coworkers about your company.
Cathy the Chatty
Another sort of retail shopper you can run with is the chatty one. The chatty consumer, as opposed to the browser or the goal-driven shopper, seeks to strike up a conversation with store employees. Additionally, when individuals investigate things, they are more likely to express their particular needs, add context, and share their opinions. They want your opinion and often even need it to decide.
The needs of Cathy the Chatty
The talkative consumer ultimately wants you to interact with them. They want you to participate in every step of their purchasing process, from ideation to search to purchase, by asking questions, offering feedback, and participating in discussions. You need to serve as a sounding board, provide your opinions, provide support, and affirm their choices.
How to Reach the Talkative Cathy
Try these strategies to keep customers satisfied and make purchases if you discover that you have a talkative customer base or that a sizable portion of your customer base seeks more assistance and advice throughout the purchasing process.
- Give a helpful welcome: A hello will not only invite a talkative consumer to converse, but if you add further details like sales, new arrivals, or specials, they will probably ask you for more information, allowing your staff to begin selling.
- As much as feasible, try to have one employee work exclusively with a talkative client to provide one-on-one help. The consumer may establish a connection with only one employee while also saving time by not having to repeat information.
- If your talkative client enters the store with a certain product in mind, assist them locate it. Utilize the details customers supply to tailor their purchasing experience and provide the best possible customer support.
- A talkative client will be pleased if you can recall what you discussed with them the previous time they came in, and they will be more likely to develop a connection with your business and show loyalty if you do. Add customer details and make a note of any significant information they supplied in whatever forum you keep a customer record.
- Return the conversation: If a talkative customer is conversing with you, try to get involved and meet them where they are at. In other words, match their passion with your own and make an effort to continue the discussion.
Understanding the diverse needs and preferences of different shopper profiles is crucial for businesses aiming to succeed in today’s market. By tailoring your approach to each profile, you can effectively engage Bargain Hunters, Browsers, Showrooming Consumers, Consistent Clients, and Cathy the Chatty. Remember to consistently provide value, maintain a professional tone, and be empathetic to their needs. By doing so, you can win over these shopper profiles and foster long-lasting relationships that drive your business forward.
How can I effectively engage Bargain Hunters?
To engage Bargain Hunters, emphasize cost savings, limited-time promotions, and exclusive discounts. Showcase positive reviews and testimonials while highlighting the quality of your products or services.
What strategies can I use to engage Browsers?
Create an enjoyable browsing experience by providing detailed product descriptions, high-quality images, and user-friendly navigation. Implement personalized recommendation systems and encourage them to sign up for newsletters or follow your social media platforms.
How can I win over Showrooming Consumers?
Create a seamless Omni channel experience by offering in-store promotions, interactive displays, and informative product descriptions. Provide a user-friendly mobile app or website with competitive prices and easy access to product information.
What approaches should I take to engage Consistent Clients?
Build strong relationships with Consistent Clients by providing personalized experiences, loyalty programs, and regular engagement through personalized emails, special events, or exclusive previews.
How can I effectively reach Cathy the Chatty?
Reach Cathy the Chatty by focusing on building relationships and creating engaging content. Use storytelling techniques, incorporate emotions and feelings into your marketing messages, and provide responsive customer support to foster a sense of community.