5-Steps To Start A Real Estate Brokerage & Actually Make Money
Are you ready to obtain your broker’s license or already have one? The timing might feel ideal to establish your real estate brokerage. However, initiating a real estate business from the ground up can be overwhelming if you lack the know-how. Wondering how to start a real estate brokerage? Let’s explore the steps to creating a successful real estate business.
Being a thriving real estate agent means you possess the necessary skills to succeed in the industry. However, starting a brokerage demands a unique set of abilities, including hard work, preparedness, and networking, to thrive. If you’re ready to take the next step, this article offers eight comprehensive steps to guide you in launching a successful real estate brokerage.
Do You Really Want to Create a Real Estate Brokerage?
Before diving into the nitty-gritty of starting a real estate brokerage, it’s essential to understand the reasons behind your decision. What drives people to establish their brokerage? While the monetary aspect is attractive, there’s much more to it than that. In this article, we’ll delve deeper into the reasons behind starting a brokerage and explore what it takes to succeed.
As an agent, you may view the brokerage as a mere expense, with your broker taking a cut without providing much value in return. However, this perception is far from accurate. A broker plays a crucial role in the success of an agent by negotiating deals, building a network, establishing infrastructure, and managing the business’s day-to-day operations. In this article, we’ll explore the importance of a broker and their role in the real estate industry.
While a real estate agent operates as a solo practitioner accountable for a single individual, a broker’s responsibilities can span across dozens or even hundreds of agents. This is the reality of the real estate business. Therefore, before embarking on this journey, you must carefully consider whether starting a real estate brokerage aligns with your goals and aspirations. In this article, we’ll delve into the factors you should weigh to determine if launching a brokerage is the right move for you.
Starting a real estate brokerage is not merely an extension of being a real estate agent. It’s an entirely new game that involves managing a business with multiple employees, navigating complex legal and tax implications, and operating at a larger and faster scale. However, the rewards can be substantial, with the potential for higher earnings. If you’re ready to take on the challenge, this article outlines eight comprehensive steps to guide you on how to start a real estate brokerage, but be aware that they’re not easy.
Coldwell Banker’s Jade Mills believes that networking is crucial to being a successful broker. As she puts it, ‘In this business, you must have a wonderful relationship with other agents.’ Building positive connections with fellow agents is a vital aspect of the real estate industry. In this article, we’ll explore the importance of networking in the field and how it can help you succeed as a real estate broker.
1. Create a Comprehensive Business Plan
Starting any business requires a solid business plan, and a real estate brokerage is no exception. Before diving into the details, it’s essential to have a comprehensive strategy in place. This includes understanding the number of listings in your market, the number of agents you can support, the cost of rental locations, and the expense of infrastructure. In this article, we’ll delve into the importance of having a business plan and how to create one that sets you up for success in the real estate industry.
The preliminary planning stage is crucial in starting a real estate brokerage. It’s when you create a budget, project income, and ensure that you can break even. It’s important to keep in mind that negative cash flow is a possibility for the first few years, so you need to determine whether you can support yourself during this period.
Many brokerages fail due to rapid scaling and excessive costs, including salaries. As a real estate professional, your income is often irregular, but starting a brokerage will involve substantial expenses, which is why proper financial planning is critical. In this article, we’ll explore how to budget effectively and ensure that you’re financially prepared to launch a successful real estate brokerage.
Scaling up slowly is key when starting a real estate brokerage. It’s important not to dive in too quickly but instead create a plan for gradual growth. Beginning with a small team, such as family members, is a great way to start and then gradually expand from there. However, it’s crucial to ensure that you have adequate funds to support your goals before launching your brokerage. In this article, we’ll provide guidance on how to develop a scalable plan that aligns with your financial resources and business goals, allowing you to build a thriving real estate brokerage over time.
2. Pass the Relevant Broker Examinations and Get Your Broker’s License
Requirements to become a real estate broker vary by state, but generally, you’ll need to complete two key components. First, you’ll need to enroll in continuing education classes that teach you the differences between being a broker and a sales agent. After completing the coursework, you’ll need to obtain your broker’s license, which entails meeting specific state requirements that typically include prior industry experience, additional coursework, and passing a licensing exam. Each state has its own process, so it’s essential to research and understand the specific requirements in your state before embarking on your journey to become a licensed real estate broker.
To run a brokerage, a regular real estate license won’t suffice; you’ll need a broker license to have other agents working under you. Hence, obtaining a broker license is a top priority. Some people obtain their license even before creating a business plan.
Upon acquiring your broker license, you can become an employing broker. With the knowledge gained from your managing broker, you should be able to grow your business quickly.
3. Develop the Intangible Aspects of Your Brokerage
Crafting a distinctive brand is a crucial aspect of establishing your real estate brokerage. If you were previously a solo practitioner, you probably had a specialization, such as assisting new families in finding a perfect home or catering to commercial real estate clients. Your brokerage’s mission, values, and focus will differentiate your firm from others. Define your brand message and target audience to build a unique and recognizable identity.
Creating a successful real estate brokerage requires more than just making one. Your brokerage should stand out from the competition, and you need to articulate why customers should choose your services. This is where branding comes in.
Your brand should reflect your mission, values, and focus, and communicate what makes your real estate company unique. To establish a strong brand, you must consider not only your brand identity, but also your brand voice. Think about your ideal customers and what they need from a brokerage. With the right branding strategy, you can create an independent brokerage that attracts and retains loyal clients.
Defining your target audience is crucial for developing a successful brand for your real estate brokerage. Consider who your ideal customers were when you worked as a sole proprietor and what resonated with them.
Once you have a clear understanding of your target audience, it may be necessary to hire experts to develop your branding strategy, which may include creating a logo and selecting a name that reflects your values and mission.
Along with creating your brand, it is essential to develop the legal structure of your real estate brokerage. This includes deciding on a legal entity, such as a Limited Liability Company, and identifying the partners involved in the business. Proper incorporation within the state is also a crucial step.
As a real estate professional, it’s no secret that the industry often sparks excitement in people. Whether at dinner parties or networking events, everyone wants to talk about real estate, and it’s essential to have a strong legal foundation to support your growing business. As Peter Grazioli, an Associate Broker, says, “People get very excited when they hear you’re in real estate…that’s how much people want to talk about real estate.
4. Find an Office and Build Your Infrastructure
Once you’ve established the foundational aspects of your real estate brokerage, it’s time to focus on the physical space. Securing an office, furnishing it, and designing it to fit your brand should be a top priority. Luckily, as a licensed real estate broker, you have experience in finding rental properties and staging them, making this task less daunting.
Creating a thriving real estate business is not just about finding an office space, but also about setting up essential utilities like telecom and internet lines, and security systems. Additionally, selecting the right technology platform is crucial for your staff to close deals efficiently.
As the real estate industry becomes more online-oriented, you must consider whether you want a dedicated office or flexible remote operations for your agents. Moreover, you need to decide whether you want to establish your brokerage in the city or suburbs based on your business goals and requirements.
As a real estate broker, you’re responsible for making crucial decisions like finding the right vendors, setting up the perfect office space, and prioritizing your ultimate goals. The current real estate market is fast-paced, with an increasing shift towards virtual services. Listing agents now rely on Twitter, Facebook, and other social media platforms in addition to MLS. Similarly, buyer’s agents are exploring Craigslist and Facebook to find potential clients. Thus, staying updated with the latest market trends and incorporating technology into your real estate business is essential for long-term success.
5. Hire the Right Employees
When someone decides to work with a brokerage, they expect to receive support and guidance, especially when it comes to administrative tasks. Having a sponsoring broker is one requirement, but it’s not enough. To ensure your brokerage stands out and attracts both clients and agents, you need to focus on hiring the right employees who can provide exceptional service and support.
Building a successful real estate brokerage requires more than just attracting agents. Administrative support is a key factor that sets brokerages apart, and it takes a team of professionals to keep everything running smoothly. From office managers to IT personnel, all departments must work together to ensure the business is operating at its best.
However, it’s important not to grow too quickly. Hiring too many staff members right away can be overwhelming and lead to costly mistakes. Start with an office manager, and consider adding a sales team as needed.
As a real estate broker, your business depends on the people you hire. Agents are important, but so are the sales associates who bring in business. By spending 40 hours a week selling, these unlicensed associates bring potential clients to your agents, allowing you to earn a percentage of each transaction.
To create a successful brokerage, it’s crucial to build a talented team of professionals from the very beginning. Besides hiring agents, you’ll also need a skilled real estate salesperson, an efficient office administrator, and a reliable IT support team. Having a solid foundation of staff is key to the success of your real estate business.
Outsourcing can be a game-changer for new real estate brokers who want to keep costs low and maintain flexibility. Building a team of outside contractors like a Managed Services Provider (MSP), Certified Public Accountant (CPA), and a real estate lawyer can provide much-needed support while you focus on growing your business.
As you gain experience, you can gradually build your IT and accounting teams in-house. However, outsourcing allows you to leverage the expertise of professionals you may not be able to afford otherwise, and provides the flexibility to scale up or down as needed.